Industrial Alliance Pacific Insurance and Financial Services Inc., formerly known as North West Life, began as a mutual company in 1951. It later demutualized, and in 1967 became a federally registered company. In 1982 the company was acquired by Industrial Life. Following the merger of Industrial Life and Alliance Life in 1987, North West Life became a part of the Industrial Alliance Group of Companies.

In June 1999 North West Life assumed the business of Seaboard Life, whose own roots go back to 1912 in Saskatchewan. The new combined organization is a life insurance company with assets of more than $2 billion, and the only full service life insurer in Canada with its head office west of Winnipeg.

This new entity changed its name on 1 September 2000, and now operates as Industrial Alliance Pacific Insurance and Financial Services Inc. ("Industrial Alliance Pacific").

Industrial Alliance Pacific - The Facts

	Head Office in Vancouver, B.C.
	More than $3 billion in assets under management.
	Part of Canada's 5th largest life insurance organization.
	Owned by Industrial Alliance Insurance and Financial Services Inc., of Quebec City, with total assets under management for the Industrial Alliance group in excess of $44 billion.